The translation and interpretation industry is booming. As businesses become more global with the help of the internet, many companies are finding out how crucial translation services are proving out to be.
What the numbers say
Aside from businesses going global, population growth seems to be another driving force behind the boom. The Hispanic population has grown in the U.S. since the 1980s, from 14.6 million people to about 52 million, says Inc. That means a greater need for businesses to cater to their target markets and one way to do that is to make sure they speak the language of their clients.
How it affects you
If you have plans to expand your business or grow your consumer base, that's going to mean going global. And to do that, you'll need to appeal to target markets that use languages other than English for their main mode of communication. It's going to be a challenge to break through that market, unless you hire onsite interpreting services.
Why interpretation services?
Business meetings can go that much smoother for both parties when you have onsite interpreting services to facilitate a deal or negotiation. If you're meeting with a Chinese client for the first time and you want to make sure your client is comfortable, engaging the services of an interpretation firm can go a long way to putting your client at ease. That's not just going to set the right mood and send a favorable first impression, it can also set the tone for the meeting. This can improve your chances of getting the client to say yes to your proposal.
How to find one?
There are plenty of interpretation services out there, catering to the needs of a growing industry. However, that doesn't mean all those companies are right for your team and business. If you want quality, cost and reliability, you won't have to look any further.
At Linguistic Areté, we can provide you with the interpretation assistance and support you need to run your business. We offer a range of language services that make it easy for our clients to communicate and reach out to their target markets much more effectively. If you want convenient solutions that work, talk to us. With a team of trained experts and professionals in the field, we have the resources, team and dedication to help you grow your brand, business and bottom line.